The Consumer Behaviour towards Online Shopping in Coimbatore city-An Exploratory study. S *1 ... 4. Lack of customer acceptance towards new technology remains a big challenge for the marketers. ... Download full-text PDF Read full-text. 2 Chapter I Introduction, Issues and Objectives of the Study 1.1. [,���Z(�Xr��L�� c"#�眫��sr��aq{� ����r���m��"`!pys�ɗN�T��"���b)���W��I7J6�h���1�ח.ؔM�,���f��x�XJ��J�]p"B��� '?Bi2�bA�N,;rDA�l��n�2zI�?�p�FA�E�#~� ��** �HE�2=� �8i�"t��k�4�\�I������)�6��T�@��S��ZD~耔�B�4�$K1�n�R�o:�\��}^�v��hdC�"#I$�i����tx!���B� �XR`�� B�H"|� �?h�G��p�D�B����M�s���\����������~�c`�"��3��?�/W��)�od�;W0Q�)�D����f /_�m/��%V�eI �z__�1HT�ξ��1C��N��n�I&RM-�o���!�h��h��D ��S��]�lͻ|��;u��e]���T�;SE����e0�}K�Gt�8�Y⫺��~>=uy$7�E���� "���AhWV@ ��2���H#[x���xN���gS�EZ+d@. Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia stream The author found that the main factors that affect online shopping are convenience and attractive pricing/discount. 45% of consumers said they to shop prefer e-c… 2. 4 0 obj �� ��!�(�"T��afu���˙� IW�C���@���# �YU� ���bpk�Ȋr�s�L�'���Ͼ~P�__Zg�쭯��ɛ�/&/G��yw��_�jpe��TUgeiI�R�2�Τ�{�P��|���|���I!P �r�HW*��`_^� � ��"S5p[4(�L�Y��|�E��ZT�%��S.� behavior towards the online shopping and spend billions of dollars to facilitate all the demographics of online shoppers. <>>> 3 0 obj couch buying), selection of products etc. Their investigation falls into three main categories: consumer attitudes towards online transaction The purpose of this dissertation was to … Factors that are personal to the consumers influence their buying behavior. A Review of Factors Affecting Consumer Behavior towards Online Shopping Harmanjot Kaur1 and Roopjot Kochar2 1Associate Professor, Desh Bhagat University, Mandi Gobindgarh, Punjab, INDIA 2Ayurvedic Nutritionist and Administrator, SGS Ayurvedic Diet and Nutrition, Khanna, INDIA 2Corresponding Author: dr.roop@rediffmail.com ABSTRACT Online shopping is a form of electronic … endobj The purpose of this study is to examine and analyse the consumer’s buying behavioural pattern towards online shopping (specially in case of flipkart.com users in Lucknow city). The focus of the research is on the influence of five major variables that were derived from literature i.e. The FFF model takes into consideration internal and external factors affecting consumer buying behaviour. Thus, this research is primarily to examine factors that could influence online shopping behavior in Malaysia. <>>> CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Abstract In the era of globalization electronic marketing is a great revolution. There are factors that affect the consumer adoption and acceptance of online shopping. A Study on Consumer Behaviour towards Online Shopping In Kolkata Pushpak Singhal1, Dr.Supriyo Patra2 1{Student, ... the frequency of online shopping and the amount spent on a single purchase and to understand the factors affecting online purchase and the choice of payment gateway. International Journal of Business and Technopreneurship Volume 7, No. Db��YH? THEORETICAL PRINCIPLES 2.1 Consumer Behaviour Schiffman et al. However, there is very … Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. %���� Rapid growth of online shopping activities in recent years has required careful identifications of key factors influencing consumers’ behaviors and attitudes toward online shopping. BRAC University - BRAC Business School. In the study by Lian and Yen (2014), authors tested the two dimensions (drivers and barriers) that might affect intention to purchase online. (2007) argue that consumer behaviour is a research on … PDF | The present study is concerned in the field of consumer buying behavior, especially e-shopping in Pakistan. %PDF-1.5 <> The aim of this research is to find out what factors affect consumers in the context of electronic commerce, also to see the relationship between e-satisfaction and e-loyalty. The study investigates the relationship between factors affecting consumer buying behavior towards online shopping. Purpose – To investigate the factors affecting consumer’s online shopping behavior. stream Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. Age. 3, Oct 2017 [369-384] 371 2. x����(Ù���l'n�o����v�@G�d�-j%+���w.s')[݅!�Μ9�9�������k��~���˳�����z9���n���O�����ͦ���6����������g//�D�,/&��>&&9���.�\��(3w�?�'+����g�O�U���l^L�g�t0g�rz� ݦ���j:��E>� nw��i��}������p�� �&�7�~&ӱ�,gR��/p�f����Oϟ�"���ܛ:D��i��Gl���/�����'^c�d�� {���Hxy��Hx��YO�kw�MfRO��Y=��I?��w��L?n�����B�oP&�3���q6���= Over the last decade maximum business organizations are running with technological change. ... We have four main factors that affect consumer behaviour they are; 1. To observe the behavior of online shoppers, a … <> E-commerce has created easiness and innovativeness in humans' life. This study aims to know the motivational factors of e-commerce that drives the affirmative tendency towards online shopping. Consumers are no longer bound by timings or location to make their … FACTORS AFFECTING ONLINE SHOPPING OF PURCHASING APPARELS AMONG YOUNG ADULTS CHONG HUI TEING MASTER OF BUSINESS ADMINISTRATION UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY AND MANAGEMENT AUGUST 2014 . 2 0 obj The internet users in Pakistan increase at a phenomenal rate during the last five years but the adoption of online shopping is still slow. FACTORS THAT AFFECTING CONSUMER BEHAVIORS, CONSUMER CHARACTERISTICS IN THE ONLINE MEDIUM Consumer behaviors can be explained in four dimensions which are personal characteristics, psychological characteristics, social characteristics and cultural characteristics. <> Age is a major factor that influences buying behavior. %PDF-1.5 Jarvenpaa and Todd (1997) developed a model of attitudes and shopping intention towards online shopping .This model includes numerous indicators that can be categorized into four classifications: the value of the product, endobj The functional motives relate to consumer needs and could include things like time, convenience of shopping online, price, the environment of shopping place (i.e. towards Online Shopping Consumer Satisfaction Intention to Shop Online Decision Making Online Purchasing Antecedents Few of the 35 studies examined cover all ten factors, and there is some inconsistency in the empirical results of those that in clude similar factors. Factors affecting the consumer’s attitudes on online shopping in Saudi Arabia Nahla Khalil College of Computers and Information Technology, Taif University, Saudi Arabia Abstract- The invention of the internet has created a new pattern of the traditional way people shop. x��;�r�H���?��!ԅ���#$Km�׶v?�)bM\���G����U8 In countries heavily impacted by COVID-19, consumers are stockpiling food and other essential items, while isolating themselves from crowds. Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Lisa Källström Selma Hodzic Christer Ekelund Claudio Opazo. The data has been collecting with the … An Analysis of Factors Affecting on Online Shopping Behavior of Consumers Md. Identifying critical factors influencing online consumer behavior is very crucial for effective customer relationship management. As Internet has become a channel were online transactions have been done, and this created need for companies to understand how consumers perceive online buying. There has been a shift towards online shopping due to ease, comfort, convenience, cost saving, timesaving and quick delivery as compared to conventional or traditional shopping. CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Findings – The study results suggest that consumers’ online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of … Price, the trust, the convenience and the recommendations have been identified as important factors. 1 0 obj Abstract The Internet has developed into a new distribution channel and online transactions are rapidly increasing. Shariful Islam Department of Marketing, Jahangirnagar University, Savar, Dhaka, 1342, Bangladesh Abstract The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. The study investigates the relationship between factors affecting consumer buying behavior towards online shopping. Therefore, the main goal of this research is to investigate which factors affect consumer behaviour in online shopping and lead them to online shopping and purchasing. <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 10 0 R 28 0 R 31 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. Dipti Jain, 2 ... knowledge of factors affecting consumer buying behavior can help retailers develop their marketing strategies to convert their potential consumers into active one. Several factors affect online buying decisions of consumers. Add Paper to My Library. ~�j1o���������.yD ����NF��J3��Ix��혚Aj�w���b!%�^��+�g���~�#�O��r���������k�޻��>`���\��T\~3�W�L���|�oك{��g@UO�?����!=FTuVW�*���`ޣ��F^�=��ִ�����û�?�uM�~��a�/o��7Ԫ�cD���������}?60�:hz��j����ϙ����,�n&��"7��������/���Ǵ@�C�‰��cW�Uɬ3�C�U9r�D�,?~@5��������Qz7����Y¡�t�ң�T��(a�T�� _e'� ����7�Hh��|6�;�b�Δ�T�����Ya��"�=@ԟF2��059����L6j;�K�. 3. Advertising and recommendations were among the least effective. Culture plays a very vital role in the determining consumer behaviour it is sub divided in. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he … Factors Affecting Consumer Purchase Behavior Towards Online Clothing Products in Bangladesh. Also tried to find out various attitudes of flipkart users of Lucknow city towards the online shopping. They monitored consumer trends, as COVID-19 news reached the general public and found out that consumers go thro… Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. %���� endobj Shariful Islam Department of Marketing, Jahangirnagar University, Savar, Dhaka, 1342, Bangladesh Abstract The purpose of this study is to analyze factors affecting on online shopping behavior … FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING Zuroni Md Jusoh Goh Hai Ling Centre of Excellent for Sustainable Consumption Research Department of Resource Management and Consumer Studies Faculty of Human Ecology Universiti Putra Malaysia 43400 Serdang, Selangor Malaysia. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. Copy URL. PERSONAL … @A���!�ʣ����١���m�����Y]g��՝������}z�}�:}���EV�e�����������ߘ�i�ݬ�?c^��� �ҋe��d�^^��}��Y�Hx�*�����臗ϟ}�?-��n~��(!��� To find out how and when consumers started showing these behavioral changes, Nielsen1conducted shopper behavior research that started during the beginning of the pandemic in China and extended to other countries that have also been affected. Share: Permalink. 4. These personal factors differ from person to person, thereby producing different perceptions and consumer behavior. 2 Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. About one-third of consumers said the top reason to shop online is the ability to shop 24/7 (32%), followed by lower price (29%), convenient (22%), and save time (17%). Therefore, the instruments related consumer purchase intention, attitude, and online shopping behavior are reliable The present study is concerned in the field of consumer buying behavior, especially e-shopping in Pakistan. … For this study survey was conducted during 1 st Sep. to 28 th Oct. 2013. The consumer psychology is different when they shop and make decisions of spending their money. Some of the personal factors are: i. Open PDF in Browser. 4 0 obj Attitude towards Online Shopping Factors influencing Gotland consumers to shop online Online Shopping . <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> ... factors affecting online Gotland buyer’s behavior then it create huge opportunity for the endobj Copy URL. 3 0 obj <> 2 0 obj Online consumer buying behavior is not like a physical market having See all articles by Tasin Islam Tasin Islam. 1.2 Factors affecting online shopping 3-7 1.3 Factors affecting offline shopping 7-8 ... Keywords: Technology, consumer,online shopping,offline shopping,internet,purchasing behaviour . 57% of consumers prefer to shop online, 31% of consumers prefer visiting the physical shop, while 12% of consumers said both ways are the same for them. H 2: A significant and positive relationship exists between convenience and consumer buying To date, a study by Jamil and Mat (2011) found that there are only few studies conducted on online shopping behavior of consumers in Malaysia and a related study assent the authors that understanding towards online shopping in Malaysia is still lacking. Using the URL or DOI link below will ensure access to this page indefinitely. An Analysis of Factors Affecting on Online Shopping Behavior of Consumers Md. Consumers’ attitude and shopping intentions on the Internet are guided by a wide variety of situational factors, like geographical distance, lack of mobility, time pressure, attractiveness of alternatives and need for special items. endobj towards a behavior to be strongly related to a particular behavior . This study aims to know the motivational factors of e-commerce that drives the affirmative tendency towards online shopping. 1. endobj This has created a need to understand how the consumer perceives online purchases. 10 Pages Posted: 10 Dec 2018. Consumer Behaviour – Cultural factors . Online shopping refers to the recent up surging trend of being able to buy what you need while sitting at home. Various attitudes of consumers toward online shopping are not in rest in the study which reveals that the purchase online is easy, comfortable and better that conventional shopping due to various factors. 1 0 obj [2] May be conducted a recent study to provide an understanding of the adoption of online shopping within Asian countries. Title of thesis: Consumer behavior towards online shopping of electronics in Pakistan Supervisor: Ville-Pekka Makelainen Year: 2013 Pages: 60 Number of appendices: 1 E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. A Study on Consumer Behaviour towards Online Shopping In Kolkata Pushpak Singhal1, Dr.Supriyo Patra2 1{Student, ... the frequency of online shopping and the amount spent on a single purchase and to understand the factors affecting online purchase and the choice of payment gateway. Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. Factors Affecting Online Shopping of Purchasing Apparels among Young Adults Chong Hui Teing A … Analyses the factors affecting the online consumer s behavior and examines how e-marketers can in uence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer s virtual experience, the Web experience. The purpose of the research was to … Online shopping refers to the recent up ... buying behavior towards online shopping. Abstract Online shopping is … Online Shopping Behavior 17 0.808 Table 1 show that consumer purchase intention, attitude, and online shopping behavior Cronbach’s alpha more than 0.70, and acceptable value is 0.70 that recommends [66]. Build an effective consumer-retailer relationship structure ( i.e., computer ) for better marketing performance Issues and Objectives of study. 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